Social Media Tips for Small Businesses: Twitter

Part 2!  Here are some best practices for using your company’s Twitter account to encourage engagement:

1. Follow, and be followed by useful and influential people in the industry or area, or within customer groups you seek to engage, or who are going to be interested in your content.
2. Be an expert on something – and link to any publications and videos you may have produced.  There is little point in creating content if it isn’t going to be pushed out.
3. Run deals and promotions – or link to your facebook page if you’re running a deal there.
4. Follow your competition.  Twitter is a great way to keep tabs on competing businesses.  See what they are posting about, what products they are launching, and what their customers are saying.
5. Follow other industry news.  Use Twitter to keep up not only with competitors, but also with general industry goings-on.  Especially useful if material is valuable to your own followers and can be redistributed.

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