Social Media Tips for Small Businesses: Company Blog

One of the best ways a small business can get itself out there is with a blog.  Unlike Facebook and Twitter, which limit you to small bits of information and links, a blog is a chance to promote your expertise in a more thorough manner.

A few tips:

• Have a blog strategy.  Think: What do we hope to accomplish?  Informing? Entertaining? Covering specific subject areas?  How do we make our blog a valuable read?

• Make a blog impactful and interesting; something that a reader will want to return to day after day.
  Use bookmarking sites such as StumbleUpon, Delicious, etc. to expand distribution.

• Reference the company blog on other SM outlets such as Facebook and Twitter to pull more readers to your “richer” content.

• Consider having an owner/manager blog.  A number of prominent business leaders have blogs, including Mark Cuban, Bob Parsons, Craig Newmark, Dave Sifry, and Marc Andreessen.  This gives a more personal face to the company, and can offer the owners’ individual expertise and perspective.

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