Social Media Tips For Small Businesses: YouTube and LinkedIn

Happy Holidays!

Since we took some time off from the blog, we’re coming back with a two-fer, and giving some social media ideas for two different, but important platforms:

YouTube

• Read the comments on your YouTube page (assuming you have one).  As with Facebook and Twitter, customers and viewers can interact with your material on YouTube.  Keep an eye out for, and respond to consumer issues on YouTube as well.
• Use YouTube as an extension of your website.  YouTube pages are customizable, so if you plan to involve YouTube more aggressively in your marketing, it should be customized to match the look and feel of your website.
• Share YouTube content with media and bloggers.  Here the goal is to entice these individuals to distribute your video content as well as the story.
• Hopefully your business won’t come to this, but YouTube is a good addition to a crisis response strategy.  Videos in response to a crisis can help add a human element to a crisis response; answering questions and calming fears.

LinkedIn

• Sync with Twitter/Blog/other posts from SM (You can now post status updates to company pages as an admin).  LinkedIn company pages are good places to cross-post content.  LinkedIn typically attracts a unique subset of visitors, in particular job searchers, who may give a company expanded reach.
• Include a link to your LinkedIn profile in emails, and on your website, etc.
• Encourage visitors to follow your company profile, and leave reviews for products under the product tab, again to reach a different group from the Facebook and Twitter crowd.

Like it? Please Share!