Jan 27, 2013

LocalPinch is Launching a Product – Underballs!

Yep – we’re taking the plunge.  We’re going to make an actual, tangible, product that is in no way related to our LocalPinch website.  But it is awesome.

We’re making Underballs – the gift of underwear for men that comes in a plastic blue ball!

You can get more information about Underballs on our Facebook page and our website:


We’re currently working on our Kickstarter so we can raise funds, so make sure to like our Facebook page and keep checking back for updates!


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Sep 11, 2012

Psychics: are you looking for an alternative to Ebay?

Today the Wall Street Journal announced that Ebay will no longer allow seers, psychics, black magic, magicians, potion creators, or any other magical spells to be sold through their website. Many of the talented people that sell these services will need to look for an alternative. If you are one of these professionals, consider selling through localpinch.com. Our website allows you to list you to list your service, create a profile, and sell whatever spells or services you would like. This can be a local psychic reading or something across the world. Our model is simple – if you sell a gift certificate that you create using our proprietary online tools we take a 10% commission after the sale and send the rest (90%) to you via Paypal. Our traffic is not as immense as Ebay’s but this alternative is quick and easy and we do have sales. If there are enough psychics, magicians, and seers signing up for our service then we could be the new niche site for your services. Sign up today by visiting localpinch.com. Its fast, free, and intuitive.

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Aug 28, 2012

Shopping on your phone with Shoponphone.org

Our new site is a simple list of mobile ecommerce sites that will make it easier for you to shop on your phone. The site is designed so that one can easily interact with it using any smartphone. Shopping on your phone has always been a challenge because you may not know which sites are mobile enabled and which are not. If you have ever tried shopping on an ecommerce site that is not mobile ready then you know what I am talking about – it is painful. Shoponphone.org is basically just a list of links to major retailers along with categories that you can shop. Shoponphone.org makes shopping on your phone seamless rather than painful.

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Jun 24, 2012

LocalPinch hits 100!

LocalPinch.com now has 100 businesses listing gift certificates on our site. LocalPinch.com allows small businesses like violin lesson instructors, professional cleaners, professional photographers and other small businesses to sell online. It takes less than 5 minutes to sign up and a 10% commission after a sale is made.

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Feb 16, 2012

LocalPinch hits 50!

. . . 50 companies offering gift certificates on LocalPinch, that is!

That may not seem like a large number, but we’re pretty enthused.  Here’s why:

  1. All of our partners selling gift certificates on LocalPinch.com are organically-sourced.  We don’t pull deals from big discounters like Groupon, or list coupons we’ve found elsewhere on the web.  All of the gift certificates listed on LocalPinch.com were created and managed by the owners and operators of businesses who want to work with us.
  2. Starting out, our mission was to help local small companies find and do business with customers near them.  LocalPinch now offers gift certificates from companies in major cities like New York and Chicago, all the way to small towns like La Vergne, TN, and Gloucester City, NJ.
  3. We also wanted to provide a breadth of services for customers to find, and we are affiliated with everyone from piano teachers, to home cleaners, to personal trainers, and more.
  4. Finally, we wanted to be flexible in how we provided value to our partners – whether a business had an established web presence already and just wanted another footprint, or wanted a LocalPinch profile to be your entire e-commerce presence, we’ve successfully worked with both types.

While we’re excited to be off on such a good foot, and to have 50 partners at this phase of development is exciting, our real value to you, whether a business owner or customer, comes from volume.   The more businesses we can partner with on our site, the easier it is for us to bring new customers in and offer great products and services.

So if you run a small business, or you know someone who does, we would greatly appreciate you letting them know about us!  Please drop us a line at contact@localpinch.com if you’d like to get in touch!

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Jan 10, 2012

Companies need to be willing to train employees again

There was an interesting article in the Wall Street Journal a while ago that put current US jobless rate in perspective, and honed in on a very important change in the way employees are sought.

Essentially, training programs are disappearing, and companies are looking for candidates with the ability to start a job and require no training or additional knowledge.  This is causing a huge disconnect between the employers, who are cited as being unable to find “qualified” candidates, and job seekers, who are seeing record levels of unemployment.

The author correctly points out that the employers’ issue is not one of having a market shortage of qualified employees, but rather an inability to find perfect candidates at prices they are willing to pay.   As the economy slowly comes out of its extended slumber, companies are going to have to re-evaluate they way they source their candidates, and the training they are willing to provide.  The “perfect candidates” are going to be picked up by the employers willing to pay the salaries needed to attract them, and other companies need to be willing to hire smart candidates with the ability to learn a job with proper training.  Otherwise, those candidates will be snatched up by employers willing to offer this.

Going away will be the graduate degree-toting unpaid interns.  Companies that offer the recently forgotten management training and apprenticeship-type programs are the ones who will find the most value from their “un-perfect” (but more affordable) employees.

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Jan 4, 2012

Social Media Tips For Small Businesses: YouTube and LinkedIn

Happy Holidays!

Since we took some time off from the blog, we’re coming back with a two-fer, and giving some social media ideas for two different, but important platforms:


  • Read the comments on your YouTube page (assuming you have one).  As with Facebook and Twitter, customers and viewers can interact with your material on YouTube.  Keep an eye out for, and respond to consumer issues on YouTube as well.
  • Use YouTube as an extension of your website.  YouTube pages are customizable, so if you plan to involve YouTube more aggressively in your marketing, it should be customized to match the look and feel of your website.
  • Share YouTube content with media and bloggers.  Here the goal is to entice these individuals to distribute your video content as well as the story.
  • Hopefully your business won’t come to this, but YouTube is a good addition to a crisis response strategy.  Videos in response to a crisis can help add a human element to a crisis response; answering questions and calming fears.


  • Sync with Twitter/Blog/other posts from SM (You can now post status updates to company pages as an admin).  LinkedIn company pages are good places to cross-post content.  LinkedIn typically attracts a unique subset of visitors, in particular job searchers, who may give a company expanded reach.
  • Include a link to your LinkedIn profile in emails, and on your website, etc.
  • Encourage visitors to follow your company profile, and leave reviews for products under the product tab, again to reach a different group from the Facebook and Twitter crowd.

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Dec 28, 2011

Social Media Tips for Small Businesses: Company Blog

One of the best ways a small business can get itself out there is with a blog.  Unlike Facebook and Twitter, which limit you to small bits of information and links, a blog is a chance to promote your expertise in a more thorough manner.

A few tips:

  • Make a blog impactful and interesting; something that a reader will want to return to day after day.
    Use bookmarking sites such as StumbleUpon, Delicious, etc. to expand distribution.
  • Reference the company blog on other SM outlets such as Facebook and Twitter to pull more readers to your “richer” content.
  • Consider having an owner/manager blog.  A number of prominent business leaders have blogs, including Mark Cuban, Bob Parsons, Craig Newmark, Dave Sifry, and Marc Andreessen.  This gives a more personal face to the company, and can offer the owners’ individual expertise and perspective.

How To Get Your Boyfriend To Wanna Get Back Together

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Dec 20, 2011

Social Media Tips for Small Businesses: Twitter

Part 2!  Here are some best practices for using your company’s Twitter account to encourage engagement:

  1. Follow, and be followed by useful and influential people in the industry or area, or within customer groups you seek to engage, or who are going to be interested in your content.
  2. Be an expert on something – and link to any publications and videos you may have produced.  There is little point in creating content if it isn’t going to be pushed out.
  3. Run deals and promotions – or link to your facebook page if you’re running a deal there.
  4. Follow your competition.  Twitter is a great way to keep tabs on competing businesses.  See what they are posting about, what products they are launching, and what their customers are saying.
  5. Follow other industry news.  Use Twitter to keep up not only with competitors, but also with general industry goings-on.  Especially useful if material is valuable to your own followers and can be redistributed.

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Dec 15, 2011

Social Media Tips For Small Businesses: Facebook

In the spirit of the holidays, LocalPinch will be providing a 3-part series on best practices in using social media.

Every business should have a social media presence, even if just a simple one.  Depending on the resources your small business has available, your ability to follow through with full campaigns may be difficult, so try and maximize the value from your posts, and take advantage of cross-sharing your content throughout your channels, such as blog, Twitter, Facebook, YouTube, and more.

To kick off, here is a rapid-fire list of tips for using your business’s Facebook page:

  1. Encourage interaction with your posts!  Likes and comments will help posts appear in others’ newsfeeds.
  2. Each and every post should give fans a reason to engage.
  3. Consider having regularly scheduled “themes”.  For example, Bonobos, the men’s clothing site, posts several times a day, focusing on different topics each day of the week.  Monday covers men’s style, Wednesdays are an open forum for questions, etc.
  4. Don’t focus on “making a sale” or forcing content down the throat of your audience.  Facebook should be about engagement and conversation.
  5. Ensure that the company blog, Twitter, email signature, and even print materials include links and call to actions to join the Facebook page (and the same should be reciprocated with the other platforms).
  6. Run contests on your Facebook page.  Great for building customer interaction and return visitors.  Something Orbitz already does a nice job of.
  7. Build loyalty to your Facebook fan base through advance access to information or perks, or exclusive specials, contests, or products.  Consider even allowing fans to make insignificant company decisions to feel even more involved.
  8. Ask questions.  Facebook users can often be a brand’s most loyal customers, and a company can get valuable feedback simply by asking.
  9. Find out what you can measure besides simply the number of “likes” or impressions.  Facebook is about engaging, but WHY are we engaging our fans?

Stay tuned – next we’ll be giving a rundown of how to get the most bang out of Twitter!

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